Business Owner: Ankush Kumar
Address: Ward No. 1, Village Kot, Nadaun, Hamirpur, Himachal Pradesh
Business Story
In the bustling market of Nadaun, Ankush Kumar, a dynamic and driven young entrepreneur, runs Shivansh Traders, a trading firm that distributes popular ice cream brands like Amul and Super HF. With a keen eye on consumer trends and a vision to build his own brand of ice creams, Ankush is determined to grow from a distributor into a recognized name in the frozen delights industry.
However, his business was limited by a lack of digital visibility and brand identity, making it hard to scale beyond nearby areas. Recognizing the need for modern business tools and marketing strategies, Ankush joined the RAMP Boot Camp, organized by HPCED, Startup Himachal, and SkillLabs.
There, he was introduced to the fundamentals of digital presence and online brand building. A Google My Business profile was created for Shivansh Traders, enhancing its local discoverability on search engines and maps. He also learned about the Khatabook app, a simple yet powerful tool to manage daily business finances, customer dues, and transactions efficiently.
Challenges Faced
- No digital presence
- Limited customer outreach
- Lack of brand recognition
Intervention Provided
- Creation of Google My Business account to boost local online visibility
- Training and awareness on using Khatabook for financial management
